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Abercrombie App Adds Millennial-Friendly Venmo Payment Option

“Abercrombie & Fitch Co. is hoping millennials and Generation Z shoppers like purchasing hoodies and jeans with their Venmo accounts as much as they like buying pizza. Venmo payment optionSource: Abercrombie & Fitch Starting Tuesday, shoppers using the retailer’s namesake and Hollister apps will be able to select the popular payment platform as an option when checking out. The company’s mobile apps are its fastest-growing digital channel, making them key to a revival at the youth clothing store, which saw sales rise last fiscal year after four annual declines.”