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American Express to end its Plenti frequent shopper program

“Plenti was launched in mid-2015 to great fanfare as a frequent-shopper program that would involve multiple companies and brands, similar to other programs found in Europe. American Express even launched a Plenti credit card that would give customers Plenti points for each dollar they spent on the card. While American Express was able to partner with big brands at the beginning, the program lost several key members in 2017 like Macy’s and Chili’s and was considered to be on life support.”