Companies

American Retailers Are Using Alipay To Attract Chinese Tourists

“With 870 million users, Alipay is quickly becoming one of the world’s largest mobile payment platforms (its user base is second to WeChat Pay, which has 900 million users). The purchasing power of Chinese tourists, who on average spent more than $5,500 on overseas trips last year, is a market U.S. retailers are trying to capture. For Guess, adding Alipay is also a part of its China growth strategy; letting Chinese customers use Alipay in the U.S. creates a similar experience that these customers would have shopping at Guess locations in China. Guess currently has 132 stores in China.”