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Global

Brazil’s Nubank Enters E-commerce With a Marketplace Within Its App

“While many retailers are looking to offer financial services, the reverse is also true: fintechs are also moving towards e-commerce. The reason lies in the quest for retention and recurrence. In other words: it is not enough to have a digital account, the user has to engage. With this in mind, Nubank announced this Tuesday the launch of a shopping section with different shops, also marking the digital bank’s entry into e-commerce. The move is similar to the one recently made by another digital bank, Inter, which this year launched the InterShop marketplace within the app.”