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Public transit systems look to drive down costs, boost ridership with contactless fares

January 4 2019

• in
• Transit payments

“As transit systems around the world look to upgrade their infrastructure, one of the key areas of improvement center around enabling contactless payments to allow consumers to scan payment cards or use mobile devices to pay for fares. The enhancements are meant to accomplish multiple tasks, from reducing the overhead costs for transit agencies to cutting […]

On The Web

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Use

The era of astronomical credit card rewards is waning

January 4 2019

• in
• Loyalty

“The main problem has been a miscalculation on banks’ part that credit card users would remain just that: People who casually use credit cards for big purchases. Instead, many card users of this points-obsessed ilk apply for cards just for the sign-up bonus.”

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How Savvy Brands Are Getting Mobile Offers Into the Hands of Consumers

January 18 2019

• in
• Marketing

“Analysts are predicting a big year for mobile coupons. More than 142 million Americans are expected to use digital coupons by the end of 2019, a number that continues to increase as shoppers shift from desktop to mobile.”

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New app will let Presto customers pay from their smartphones

January 8 2019

• in
• Transit payments

“Metrolinx, the Crown agency that oversees the Presto system, has just released a new beta version of an app that will eventually allow customers to avoid the line by loading their cards directly from their smartphones. Presto customers everywhere have fallen victim to the huge lineups that form in front of OC Transpo service centres. This […]

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Roadmap: Five Phases of Digital Eras

January 7 2019

• in
• Strategy

“Roadmaps directionally guide us when situations are unclear. To guide me, I often used this framework in client work, speeches, and reports. It serves us to see how technology is rolling out in our lives, as Scott Monty said, it could a “chart of your life”. It’s not just for me, it’s for all of us […]

On The Wires

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Companies

Mastercard Evolves Its Brand Mark by Dropping its Name

January 7 2019

• in
• Marketing
• Mastercard

“Mastercard today announced that it is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using the red and yellow brand mark, acceptance marks at retail locations both in the physical and digital […]

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Sydneysiders Can Now use Fitbit Pay to Quickly and Easily Tap On & Off at Transit Readers

January 8 2019

• in
• Transit payments

“Fitbit, the leading global wearables brand, announced today that Fitbit users in Sydney with a Fitbit IonicTM, Fitbit VersaTM and its newest tracker, Fitbit Charge 3TM , can now leave their Opal cards at home and instead use Fitbit PayTM on their Fitbit device to quickly and easily pay for public transport. Following the contactless payment strategy rolled out […]

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Use

Octopus App Enhanced with More Customer-centric Mobile Services

January 9 2019

• in
• Transit payments

“The new Octopus App user interface not only features much easier and clearer navigation providing a brand-new mobile experience, a registered user can also check the past three months’ spending records of his/her Octopus via the O! ePay account – a service which also applies to iOS users and should be particularly welcomed by them […]

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Secure Technology Alliance Provides Implementation Guidance, Discusses Opportunities and Challenges for Multimodal Payments Convergence in Transit

January 18 2019

• in
• Transit payments

“Travelers today have access to more ride options than ever before, but with so much variation across services, the payment experience can be confusing. Many transit service providers are considering streamlining the traveler experience with mobility services through multimodal payments convergencei. The Secure Technology Alliance today released the second resource in its two-part series on multimodal payments […]

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Geoswift, UnionPay International and Western Union Extend Global Tuition Payment Promotion for International Chinese Students

January 7 2019

“Geoswift, UnionPay International and Western Union Business Solutions, a subsidiary of The Western Union Company, have recently offered a joint tuition payment promotion available to Chinese students studying at more than 600 academic institutions in 11 countries.”