Payments News


China’s Mobile Payment Platforms Are Transforming Online Marketing

“In some cases, marketing with the help of mobile payments is beginning to eat away classical online marketing strategies. Chinese businesses have tried many ways to attract users but we can’t neglect that the costs of online promotions have begun to climb, said Ma Zheng, CEO of CJI (创匠信息科技), a company specialized in building mobile payment solutions. The numbers from Adobe’s last year’s study on digital advertising confirm his view. “One year ago, some businesses gave up attracting users online, and they went back to offline to seek opportunities,” Ma told TechNode. “Mobile payments seem to be a great intermediary. The growth from online is limited but there is still growth potential from offline, so businesses started integrating their marketing solutions with mobile payments for new ways of attracting users.””