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Grocery, an Online Laggard, Is Perking up Fast, Though Most Users Still Buy Little

“Of all e-commerce markets, grocery has long lagged behind in consumer adoption. But now there are signs that may be changing fast. In the year since early 2018, the proportion of U.S. consumers who had bought groceries online in the prior 12 months jumped from 23.1% to 36.8%, according to survey results released Tuesday by New York City-based Coresight Research. Correspondingly, those who had not bought any groceries online in the prior 12 months declined from 75.4% of respondents in 2018 to 61.4% this year (less than 2% could not recall in both years).”