Tech

Kroger launches mobile payment platform

“With its Kroger Pay announcement, the grocer joins numerous other retailers that have launched their own self-branded payment apps, including Target, CVS and Walmart. Reports suggest these payment apps can spur higher sales and loyalty among consumers who use them. However, getting shoppers to adopt the technology has proven tricky. According to one recent study, Walmart customers who use mobile payments are twice as likely to choose Apple Pay over Walmart pay — but those that do use Walmart pay spend more on average.”