Mobile Shopping Is Stalling. Can Your Retail Business Buck the Trend?
“Research group Forrester attributes just 2.5% of total US retail sales to smartphone transactions. 4 It found that while 21% of US adults with a mobile phone purchased physical goods weekly via mobile in 2016, just 16% did so in 2017. 5 Indeed, when using their mobile phones to shop, consumers frequently abandon their carts without making a purchase. And recent research shows that most Americans would rather make ecommerce purchases from a desktop computer. 6“