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Over a third of all Black Friday web sales were made on smartphones

“More than $2 billion of Black Friday sales were done on smartphones this year — blowing past a $1.4 billion record set by last year’s Cyber Monday shoppers, according to an Adobe Analytics report. Purchases made on mobile devices now account for just over one-third of Black Friday’s $6.2 billion in online sales — versus 29.1 percent in 2017.”