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Retailers, payment platforms unveil mobile technologies to raise omnichannel game

“Smartphones impacted more than one-third of the $1 trillion in holiday sales in 2017, according to a September blog post by Fiona Swerdlow, vice president and research director at Forrester Research. She said in the three months before her post, 73 percent of U.S. smartphone owners had researched physical products on their phones while they were in the store, and 46 percent of EU-5 smartphone owners did the same.”