Payments News


Shopper Loyalty Study: Use Price, Brand Differentiators To Woo Competitors’ Customers

“Even though 75% of shoppers say they have a preferred brand when shopping, these preferences can certainly be changed: 76% were likely to change that preferred brand, according to a survey of 1,000 shoppers by Adtaxi. The single largest deciding factor in brand-switching is price, which 83%of shoppers rely on when making a purchasing decision, followed by:”