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SoFi Rolls Out Mobile Checking Account Aimed At Millennials

“The checking account, which is in beta, is called SoFi Money. It marks an important step for the company that started out as a digital lender seven years ago, then branched out to wealth management, personal loans and mortgages. SoFi is aiming at digitally native millennials; owning deposit relationships keeps customers within SoFi’s ecosystem and lets it cross sell other products.”