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Study: Mobile Empowers Retailers To Catch Shoppers At The Point Of Intent

“Retailers clearly understand shoppers’ interest in more targeted promotions: 77% of executives believe that customers expect them to anticipate their needs by analyzing loyalty, purchase history and brand interaction data. Cutting-edge retailers are leveraging AI to create systems that continuously learn from every visit, ensuring that the shopper is given the most relevant experience possible from the moment they load a page or step inside a store.”