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Surcharging and Cash-Discount Programs Continue To Attract ISOs

“Surcharges and discounts for cash aren’t brand-new pricing tactics, but interest in them by independent sales organizations is rising because of falling legal barriers and the potential  profits. Repeated sessions about the topic were packed Thursday at the Western States Acquirers Association annual conference in Scottsdale, Ariz. The presenter was Ryan Sills, director of risk and compliance at Pivotal Payments, a Plano, Texas-based ISO that has a surcharging program.”