Payments News

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Help shoppers take action, wherever and however they choose to shop

“Across the board, our focus on surfacing highly relevant offers has not only delivered a positive experience to consumers, but has helped our retail partners as well. Early testing indicates that participating retailers on average see an increase in total conversions at a lower cost, compared to running Shopping ads alone.3 We have also seen an approximately 30% […]
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Google Tests Shoppable Ads in Image Searches

“Google is borrowing a few cues from Instagram and Pinterest to encourage more shopping in its search results. The internet giant is testing shoppable ads within image searches — find a picture of your ideal desk and you can tap a shopping tag button to see basic details as well as a link to buy it. This only applies to sponsored […]
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Mobile Ads Do More Work in One Second Than You Might Think

“Consumers took 400 milliseconds to see and react emotionally to 67% of mobile ads tested in a study by neuroscience research company Neurons Inc. for the Mobile Marketing Association, a trade group of marketers, agencies, media sellers and technology players. On desktops, it took two to three seconds to hit the same mark, according to the […]