Payments News

On The Web

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Help shoppers take action, wherever and however they choose to shop

“Across the board, our focus on surfacing highly relevant offers has not only delivered a positive experience to consumers, but has helped our retail partners as well. Early testing indicates that participating retailers on average see an increase in total conversions at a lower cost, compared to running Shopping ads alone.3 We have also seen an approximately 30% […]
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Google Tests Shoppable Ads in Image Searches

“Google is borrowing a few cues from Instagram and Pinterest to encourage more shopping in its search results. The internet giant is testing shoppable ads within image searches — find a picture of your ideal desk and you can tap a shopping tag button to see basic details as well as a link to buy it. This only applies to sponsored […]
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Mobile Ads Do More Work in One Second Than You Might Think

“Consumers took 400 milliseconds to see and react emotionally to 67% of mobile ads tested in a study by neuroscience research company Neurons Inc. for the Mobile Marketing Association, a trade group of marketers, agencies, media sellers and technology players. On desktops, it took two to three seconds to hit the same mark, according to the […]
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Venmo woos retailers with branded, animated stickers for its newsfeed

“These animations were designed in partnership with Holler so they’re unique to the Venmo app and tailored to the sorts of transactions that take place there. For example, one is of a hoagie sandwich broken in half with text that reads “split the bill.” Another features a spinning pizza. One includes two characters pushing an […]
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The Way to Indians’ Wallet Is Through Cricket. Just Ask PhonePe

“Cricket is a religion in India, and digital payments major PhonePe knows it better than anyone. The secret sauce for the success of the Walmart-backed company, which has lately been breathing down rival Paytm’s neck, is cricket sponsorships. PhonePe first invested its marketing spends into cricket in mid-2018 with the Asia Cup. After seeing a positive response, […]
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YouTube Partners With Merchbar to Sell Music Artists’ Swag Underneath Videos

“YouTube is partnering with Merchbar on a new integration that will allow artists to sell their official merchandise to their worldwide fans from a shelf just below the video.  The addition is the latest deal focused on helping video creators make more money from their videos, beyond the revenue brought in through advertisements and subscriptions.”
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What to Know About Shopping on Pinterest

“According to a recent report from the company, 83% of users have purchased a product after seeing it posted to Pinterest by a brand. Today, the company has over 320 million monthly active users, showing a big opportunity for brands to drive sales. Companies including SkinCeuticals and temporary tattoo  brand Inkbox have already seen success […]