Payments News

On The Web

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KFC Launches Digital Receipts and Automatic Customer Loyalty Points

“Customers of KFC will be sent a digital version of their receipt when they pay with certain bank cards following a tie-up between the fast food chain in the UK and Flux. Customers who have opted in to the independent Flux platform will receive any loyalty points earned automatically.”
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Barclays links retail loyalty programmes to payments cards

“Barclays is rolling out a service which will enable customers to collect points from different retailers’ loyalty schemes when they pay with their Barclays bank card. The launch follows a £10m investment headed by Barclays in payment linked loyalty business Bink.”
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Rethinking Loyalty: Rewarding Everyone Is Not Rewarding You – Retail TouchPoints

“The Pareto Principle tells us that 80% of revenue comes from the top 20% of customers; therefore, should these top customers be treated differently? The hospitality industry gets it. So does the financial industry. But in general, the retail industry is still issuing generic loyalty cards to the masses, when they should be offering customized, […]
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Deals

A $44m Series B Drop in the Bucket for Millennial Loyalty

“Commerce and marketing are radically changing these days. Consumers are increasingly looking for brands they identify with, while at the same time, the cost of acquiring users is increasing year-over-year for marketers. For brands, that math makes marketing complicated: they want to reach the right customers with the most efficient acquisition channels in order to […]
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Target’s Personalized Loyalty Program Launches Nationwide Next Month

“Target today announced its new data-driven loyalty program, Target Circle, will launch nationwide on October 6th, following a year and a half of beta testing in select markets . The program combines a variety of features, including 1% savings on purchases, birthday rewards and personalized offers and savings designed to make the program more attractive […]
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On The Wires

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Deals

InComm Acquires Meridian Loyalty, Expands Incentives Business With End-to-End Service Offerings

“With this acquisition, InComm will strengthen its incentives business by creating lasting loyalty for corporations through flexible reward offerings and member-centric design and management tools for B2C, B2B and employee programs. The move expands InComm’s capabilities from the specialized delivery of stored-value rewards to a comprehensive suite of end-to-end services for brand-focused incentive, loyalty and […]