Payments News

On The Web

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Target’s Personalized Loyalty Program Launches Nationwide Next Month

“Target today announced its new data-driven loyalty program, Target Circle, will launch nationwide on October 6th, following a year and a half of beta testing in select markets . The program combines a variety of features, including 1% savings on purchases, birthday rewards and personalized offers and savings designed to make the program more attractive […]
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Deals

A $44m Series B Drop in the Bucket for Millennial Loyalty

“Commerce and marketing are radically changing these days. Consumers are increasingly looking for brands they identify with, while at the same time, the cost of acquiring users is increasing year-over-year for marketers. For brands, that math makes marketing complicated: they want to reach the right customers with the most efficient acquisition channels in order to […]
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Rethinking Loyalty: Rewarding Everyone Is Not Rewarding You – Retail TouchPoints

“The Pareto Principle tells us that 80% of revenue comes from the top 20% of customers; therefore, should these top customers be treated differently? The hospitality industry gets it. So does the financial industry. But in general, the retail industry is still issuing generic loyalty cards to the masses, when they should be offering customized, […]
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On The Wires

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Deals

InComm Acquires Meridian Loyalty, Expands Incentives Business With End-to-End Service Offerings

“With this acquisition, InComm will strengthen its incentives business by creating lasting loyalty for corporations through flexible reward offerings and member-centric design and management tools for B2C, B2B and employee programs. The move expands InComm’s capabilities from the specialized delivery of stored-value rewards to a comprehensive suite of end-to-end services for brand-focused incentive, loyalty and […]
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Shell and Dunkin’ Announce Partnership and Loyalty Promotion Through Fuel Rewards ® Program

“Shell Oil Company (Shell), the largest fuel network in the United States, and Dunkin’ just announced a national expansion of their partnership with the Fuel Rewards® program. The “Sip Dunkin’, Save at Shell” partnership allows Fuel Rewards® members with Gold Status and DD Perks® Rewards Program members to save 10 cents per gallon every time they purchase […]
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FIS Extends Partnership With PayPal to Enable U.S. Cardholders to Redeem Loyalty Points for Purchases

“FIS ™ (NYSE: FIS) and PayPal (NASDAQ: PYPL) are extending their partnership to enable millions of cardholders of U.S. financial institutions to participate in PayPal’s Pay with Rewards. Beginning in Q3 2020, cardholders of thousands of financial institutions participating in FIS’ Premium Payback loyalty network will be able to use their eligible card loyalty points […]