Payments News

On The Web

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Shopper Loyalty Study: Use Price, Brand Differentiators To Woo Competitors’ Customers

“Even though 75% of shoppers say they have a preferred brand when shopping, these preferences can certainly be changed: 76% were likely to change that preferred brand, according to a survey of 1,000 shoppers by Adtaxi. The single largest deciding factor in brand-switching is price, which 83%of shoppers rely on when making a purchasing decision, followed by:”
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Uber Rewards is rolling out. Here’s how the perks work

“Did you blow enough money on Uber  to get Diamond status? A lot of users are finding out tonight as Uber rolls out its rider loyalty Rewards program to San Francisco and a slew of other cities. The feature calculates how much you’ve spent on Uber and Uber Eats in the last six months awards you perks like no-fee […]
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The era of astronomical credit card rewards is waning

“The main problem has been a miscalculation on banks’ part that credit card users would remain just that: People who casually use credit cards for big purchases. Instead, many card users of this points-obsessed ilk apply for cards just for the sign-up bonus.”
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Rethinking Loyalty: Rewarding Everyone Is Not Rewarding You – Retail TouchPoints

“The Pareto Principle tells us that 80% of revenue comes from the top 20% of customers; therefore, should these top customers be treated differently? The hospitality industry gets it. So does the financial industry. But in general, the retail industry is still issuing generic loyalty cards to the masses, when they should be offering customized, […]
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Barclays links retail loyalty programmes to payments cards

“Barclays is rolling out a service which will enable customers to collect points from different retailers’ loyalty schemes when they pay with their Barclays bank card. The launch follows a £10m investment headed by Barclays in payment linked loyalty business Bink.”
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KFC Launches Digital Receipts and Automatic Customer Loyalty Points

“Customers of KFC will be sent a digital version of their receipt when they pay with certain bank cards following a tie-up between the fast food chain in the UK and Flux. Customers who have opted in to the independent Flux platform will receive any loyalty points earned automatically.”

On The Wires

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Chase and Marriott International Announce New Name, Look and Feel for their Credit Cards under the New Marriott Bonvoy™ Travel Program

“Chase Card Services, the leading co-brand credit card issuer in the U.S., and Marriott International, today announced the rebrand of the Marriott Rewards® Premier Plus Credit Card as the Marriott Bonvoy Boundless™ Credit Card. The rebrand follows Marriott’s reveal of Marriott Bonvoy™, its new loyalty brand that will replace the current loyalty brands – Marriott […]
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American Express and Marriott International Revamp Cobranded Consumer and Business Credit Cards with Introduction of new Marriott Bonvoy™ Travel Program

“Today, American Express (NYSE: AXP) and Marriott International, Inc. announced upcoming changes to the current Starwood Preferred Guest®American Express Cobrand Credit Card portfolio following the recent unveiling of Marriott’s new loyalty brand, Marriott Bonvoy™, which will replace the travel program’s three current loyalty brands, Starwood Preferred Guest, Marriott Rewards® and The Ritz-Carlton Rewards® on February 13, 2019.”