Payments News

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Macy’s loyalty program becomes ‘all-inclusive’

“Macy’s is extending its loyalty program to all customers — regardless of how they pay for their purchases. The department store retailer announced that it is opening up its Star Rewards loyalty program to all customers. The program was previously reserved for Macy’s cardholders.”
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American Express to end its Plenti frequent shopper program

“Plenti was launched in mid-2015 to great fanfare as a frequent-shopper program that would involve multiple companies and brands, similar to other programs found in Europe. American Express even launched a Plenti credit card that would give customers Plenti points for each dollar they spent on the card. While American Express was able to partner […]
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Citi lets credit card customers pay Spotify subscriptions with points

“Citi has teamed up with Spotify to enable customers in Asia to use credit card points to pay their music streaming subscriptions. Citi credit card users in Malaysia, Singapore, Philippines, Hong Kong and Taiwan can use their credit card points or miles for instant redemptions on their Spotify Premium subscriptions.”
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Forget Airline Miles. Retailers Pile on Perks for Big Spenders.

“Retailers have spent the past few months retooling their plans to fend off competition from online retailers such as Amazon.com Inc., whose Prime membership is one of the more effective loyalty programs, as well as travel and entertainment venues, which are taking a bigger slice of consumer spending.”
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Brex has partnered with WeWork, AWS and more for its new rewards program

“The billion-dollar company, which announced its $125 million Series C three weeks ago, has partnered with Amazon Web Services, WeWork, Instacart, Google Ads, SendGrid, Salesforce Essentials, Twilio, Zendesk, Caviar, HubSpot, Orrick, Snap, Clerky and DoorDash to give entrepreneurs the ability to accrue and spend points on services and products they use regularly.”
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Shopper Loyalty Study: Use Price, Brand Differentiators To Woo Competitors’ Customers

“Even though 75% of shoppers say they have a preferred brand when shopping, these preferences can certainly be changed: 76% were likely to change that preferred brand, according to a survey of 1,000 shoppers by Adtaxi. The single largest deciding factor in brand-switching is price, which 83%of shoppers rely on when making a purchasing decision, followed by:”
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Discover Deals being discontinued

“This is obviously hugely disappointing news for anyone in the first year of a Discover card who was intending to spend a lot through the portal for the first year double. Cash back earned from the portal has historically been doubled along with cash back earned on the card at the end of the first […]
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Deutsche Bank unveils loyalty-first mobile wallet venture

“Deutsche Bank has launched Yunar, a wholly-owned subsidiary startup that is taking a loyalty-first approach to building out a fully featured mobile wallet by initially offering a simple way to manage up to 200 loyalty points schemes — and then gradually adding a range of mobile payments and banking services as adoption takes off.”

On The Wires

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IKEA U.S. Launches The IKEA Visa Credit Card Making Shopping More Accessible And Affordable For The Many

“IKEA U.S. announced the launch of the IKEA Visa Credit Card, a new loyalty-driven credit card that allows customers to earn rewards on IKEA purchases and everyday spending needs such as gas, groceries and utilities. The IKEA Visa Credit Card, which will be available starting today (May 15), will allow customers to earn meaningful rewards on their […]