Payments News

On The Web

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How Citizens Bank is reaching millennials

“Citizens’ approach is to target its major markets like Boston, Philadelphia and Pittsburgh, with television, direct mail and digital ads, with the objective to build a following based on brand trust. Ads feature employees to convey Citizens’ community approach and the ability to talk to someone, a feature Dillon said millennials want.”
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Five Charts Explaining the State of Third-Party Data – eMarketer Trends, Forecasts & Statistics

“New data privacy laws and misuse of consumer data have made 2018 an interesting year for marketers that rely on third-party data. Unlike first-party data that is directly collected by whoever uses it, third-party data is information that is collected by a company that doesn’t have a direct relationship with users, e.g. when marketers purchase demographic data from data resellers.”

On The Wires

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Companies

Mastercard Evolves Its Brand Mark by Dropping its Name

“Mastercard today announced that it is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using the red and yellow brand mark, acceptance marks at retail locations both in the physical and digital […]
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PaySimple Announces MailChimp & Constant Contact Integrations

“PaySimple, a leading Service Commerce platform for businesses, today announced their latest integrations with top email marketing platforms, MailChimp and Constant Contact. By automatically synchronizing PaySimple customer records with MailChimp or Constant Contact, PaySimple merchants can utilize valuable customer buying behavior data to identify revenue opportunities in their customer base and quickly segment customer lists […]