Companies

The Chinese Tourists Will Be WeChat Pay’s Focus For Next Three Years

“In an unsurprising move, Grace Yin, Director of WeChat Pay’s International Operations, confirmed in an interview that Tencent’s WeChat Pay would continue to focus almost exclusively on Chinese outbound tourists for the next three years. A move abroad would seem to be the logical next step for both Alipay and WeChat Pay, as both platforms have become wildly popular in China and have few avenues to garner more customers domestically. Still, the challenges of integrating the platforms into banking systems and lack of brand recognition outside of China have prompted both companies to continue focusing on Chinese customers. With more Chinese tourists going abroad every year, making sure WeChat Pay is usable abroad makes it more likely that when users return home they will continue using it.”