Payments News

Regulation

The GDPR Hasn’t Affected People’s Experience with Brands

“In an August 2018 survey of 1,155 UK consumers conducted by Marketing Week and Toluna, two-thirds of respondents said that the GDPR has had no impact on their experience with brands. About half of the respondents surveyed were unsure if the companies that utilize their personal data were breaching the GDPR, which became enforceable on May 25 and stipulates that a person’s data can only be used if they give a company explicit permission.”