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The Price of Progress: Small and Independent Online Retailers Look to Overcome Barriers to Realize Innovation Ambitions

“New research launched today by global payments provider Klarna reveals that online SME retailers in the US might be small in size but are increasingly open to new technologies and innovation to help drive growth over the next year. The research – conducted across 100 US SME decision makers at online retailers in 2019 – shows the US’s SMEs understand the need to embrace flexibility and innovation. Over the next 12 months they plan to prioritize investing in flexible payment options (47%) and e-commerce capabilities (45%) to meet consumer demand for a frictionless shopping experience.”