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Toys ‘R’ Us Relaunches Its Website, Where Online Sales Are Powered by Target

“Toys “R” Us is back online, thanks to a new deal with Target. Tru Kids , the parent company that acquired the defunct toy chain following its bankruptcy, has announced the relaunch of the ToysRUs.com website as it begins the process of opening its retail stores across the U.S. As a part of its comeback strategy, the Toys “R” Us website’s product pages will redirect to Target.com when consumers click the “buy” button to make an online purchase.”