Security

What Is the Future of Third-Party Data?

“With web browsers cracking down on ad trackers, data privacy laws going into effect and data breaches remaining ever present, it is presumably not a great time for marketers to be dependent on data that they acquire from other companies. These trends give marketers incentive to use less third-party data that they obtain from companies without direct user relationships, and instead, use more first-party data that they collect directly from their customers.”