Payments News

Regulation

What Types of Data Will GDPR Impact Most?

“In a Q3 2018 survey of 227 senior marketing executives worldwide conducted by CMO Council and SAP, 54% of respondents said they anticipate that they’ll no longer be able to use behavioral data like web browsing data and search histories if they want to stay compliant with the GDPR. About half indicated that third-party data and email addresses may not be safe to use under GDPR.”